2018 SAP SE or an SAP affiliate company. All rights reserved. ǀ PUBLIC

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2 With the role of technology and business models constantly evolving, the SAPPHIRE NOW and ASUG Annual Conference invites you to join our community of SAP experts, customers, and partners to chart your company s future, while maximizing the return on your current investments. Join us for three exciting days of learning, networking, and collaboration that helps you build your best-run business. Date and location: June 5 7, 2018, in Orlando, Florida Expected on-site attendees: 20,000+ From over 90 countries Expected virtual attendees: 200,000+ Estimated 450+ journalists, bloggers, industry analysts, financial analysts, business influencers on-site from 35 countries Estimated 260+ exhibitor sponsors Over 1,000 content sessions with speakers from 200+ customer organizations 2

3 The Facts 83% Of attendees have a positive overall experience at SAPPHIRE NOW and ASUG Annual Conference 84% Of attendees recommend SAPPHIRE NOW and ASUG Annual Conference to a business friend or colleague 82% Of attendees would recommend SAP as a company to a business friend or colleague 3

4 Get excited about SAPPHIRE NOW and ASUG Annual Conference Take a look at our video and get a sneak peek of what to expect at this year s SAPPHIRE NOW and ASUG Annual Conference. 4

5 Why you cannot miss SAPPHIRE NOW and ASUG Annual Conference Reasons you need to be there: Learn ways to reinvent your end-to-end business processes to ensure greater productivity, increased workforce engagement and a renewed customer experience. Take advantage of the opportunity to bring your leaders together to discuss end-to-end transformation. Discover ways of connecting people and information to address your biggest business challenges. Explore how SAP can help you solve complex problems and identify new opportunities for growth. Engage with SAP experts, customers, and partners and be inspired by breakthrough SAP solutions, customer success stories, and best practices. Realize ways to maximize your current investment with our latest product road maps, simplification strategies, and upgrade opportunities. While the event is large, your experience is personal. You ll have the chance to collaborate with our entire ecosystem of product experts, solution engineers, partners, and industry peers. Need more reasons? 5

6 Listen to what your peers have to say SAPPHIRE NOW gives you a holistic view on what s going to happen in the future which opened my eyes as to what we should be tracking and considering. J.K. Jain CFO DCM Shiriam India SAPPHIRE NOW and ASUG Annual Conference helps to focus on the WHY and the WHAT of improving my business model. C. David Wascom CIO, VP of IT Summit Electric Supply USA It is an extraordinary experience. An unprecedented opportunity for discussion with other companies. Julie Collins Head, Global ecommerce Alcon Laboratories USA A wonderful opportunity to talk to other customers who actually use the products. Julie Challinor IT Professional Service Manager DuluxGroup Australia Find more testimonials on sapandasug.com 6

7 SAPPHIRE NOW and ASUG Annual Conference Content Strategy Key Message The Best-Run Businesses Make the World Run Better. Strategic Priorities SAP S/4HANA Cloud, LoB Applications, Infusion of Machine Learning SAP Leonardo Foundation for an Intelligent Enterprise (SAP HANA, SAP Cloud Platform, SAP Data Hub) Cross-Topics Diversity & Inclusion. Partner Ecosystem. SME. Experience Areas* Best Run Theater. SAP Leonardo and Future Technologies. Intelligent ERP & Apps. Foundation. Services. Industries. Showcases Coming soon *Names not final 7

8 Content areas Best-Run Theater SAP Leonardo and Future Technologies Area Business Applications Area Platform Area Service and Support Area Industries Area Engage with SAP leaders on topics that matter to you. Similar to 2017 s Live Business Theater with moderated meet ups to connect with peers and speakers after each keynote. Learn about innovation topics enabled by SAP. A new area of the show floor focusing on transformative/emerging technology topics and the ecosystem of innovation (SAP.iO, etc.) Discover the next-generation of Intelligent ERP and applications. A deep dive for every line of business with a focus on Intelligent ERP, Total Spend Management, Workforce Engagement, Customer Experience, and Digital Supply Chain. Build the technology foundation for an Intelligent Enterprise. Why architecture wins and matters to both an IT and business audience (SAP HANA, SAP Cloud Platform, SAP Data Hub, and Analytics Cloud). Receive clear guidance and start accelerated transformation with SAP. How to become an intelligent enterprise; next steps to accelerate adoption; expertise to ensure continuous customer success. Create a business case for change based on the value for your industry. A place for attendees to discover opportunities to digitally transform their business and experience end-to-end industry innovations in action through vivid examples. 8

9 Topics across our content areas SAP Leonardo and Future Technologies Business Applications Platform Services and Support Industries SAP Leonardo - Machine Learning - Blockchain - Data Intelligence - Big Data - Internet of Things - Predictive Analytics - End to End Story SAP.iO Venture Studio SAP.iO Fund Business Model Innovation Hasso Plattner Institute (HPI) SAP University Alliances SAP Digital ERP and Digital Core (including ERP for SMEs) - SAP S/4HANA - SAP S/4HANA Cloud - SAP HANA Enterprise Cloud Product Areas: - Customer Engagement and Commerce - Digital Supply Chain [with IoT covered in the Innovation area] - Human Resources - Procurement and Networks - Finance Solution view (cross-products): - Customer Experience - Manufacturing & Supply Chain - Spend Management - Workforce Engagement Database and Data Management - SAP HANA and Databases - Data Warehousing - SAP Data Hub - Enterprise Information Management (EIM) - Middleware - Security SAP Cloud Platform Analytics - Enterprise Performance Management (EPM) - Predictive Analytics - Business Intelligence - SAP Digital Boardroom SAP Data Custodian Discover: Today (accelerated prototyping and guided planning) - SAP Leonardo Innovation Services - SAP Transformation Navigator - SAP Readiness Check Adopt: Today (accelerated time-tovalue and success safeguarding) - SAP Model Companies and SAP Value Assurance (S/4-related) - SAP Advanced Deployment (S/4- related) - SAP Leonardo Services - SAP Digital Interconnect - SAP HANA Services Succeed: Today (Value realization and innovation readiness) - Hybrid solutions - SAP Enterprise Support - SAP Solution Manager - SAP Pathfinder - SAP Preferred Success Representation from all industries - Energy and Natural Resources - Financial Services - Consumer Industries - Discrete Industries - Service Industries - Public Services Industry Value Engineering SAP Design and User Experience SAP Runs SAP Services from the Cloud Business Group SAP Knowledge & Education Diversity & Inclusion Partners SME s across all content areas 9

10 ASUG Pre-Conference SAP Global Partner Summit Mon., June 4 Tues., June 5 Wed., June 6 Thurs., June 7 A.M. Opening Keynote 9:00 a.m. 10:30 a.m. Keynote 9:00 a.m. 10:30 a.m. Keynote 9:00 a.m. 10:30 a.m. P.M. SAPPHIRE NOW + ASUG Annual Conference Sessions SAPPHIRE NOW + ASUG Annual Conference Sessions SAPPHIRE NOW + ASUG Annual Conference Sessions Evening ASUG Keynote 4:30 p.m. 6:00 p.m. SAP Concert More Information 10

11 Register Today Registration includes full access to the three-day event, including keynotes with industry leaders and inspiring innovators, sponsored evening activities, demos, more than 1,400 hours of content sessions, a live concert and much more! Registration Type Early Bird Expires 11:59 p.m. ET Friday, April 13, 2018 Regular Effective 12:00 a.m. ET Saturday, April 14, 2018 ASUG Member Fee* US $ 2,150 US $ 2,150 Or learn how you can become an exhibitor! More Information Non-Member Fee US $2, US $ 2,350 Public Sector Fee Details US $1, US $ 1,650 Buy 7, Get 8 Group Discount - See Rules ASUG Member Fee* US $12, US $15,050 Non-Member Fee US $14, US $16,450 Public Sector Fee Details US $9, US $11,550 More Registration Information View Registration Policy ASUG Members Services 11

12 FAQs General Event and Registration Registration Payments and Changes Group Package Information Hotel and Travel Information Exhibitors Conference Events and Additional Activities On-Site Logistics Registration questions Registration support hours of operation: 8:00 a.m. 5:00 p.m. ET, Monday Friday Payment questions Fax: +1 (413) Registration hours of operation: 8:00 a.m. 5:00 p.m. ET, Monday Friday Housing questions Phone: +1 (866) International: +1 (980) Housing support hours of operation: 8:30 a.m. 9:00 p.m. ET, Monday Friday 12

13 Thank you.